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Strategy vs Tactics – that old chestnut, again.
I used to have to cover this in a course I gave for salespeople. I am not a believer in trying to dress concepts up with loads of flannel when they need to be understood first. There is room for detail...
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Strategy, It Ain’t That Simple
No it’s not. The first post is just an attempt to bring some really simple clarity to a topic that seems – in business circles – to have a lot of smoke and mirrors applied to it. I suppose that if you...
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